Rayovac Rebrand

An exercise in possible rebrands for Rayovac mainline batteries. These are three concept boards exploring different intense attitudes that could be evoked to help carry the traditional product into a new younger market. I provided concept, copy, and design for all three.

rayovac-rebrandconcept-1a

rayovac-rebrandconcept-1b

rayovac-rebrandconcept-2a

rayovac-rebrandconcept-2b

rayovac-rebrandconcept-3a

rayovac-rebrandconcept-3b

endcap

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