Agency Rebrand

 
When I joined Spark Advertising as creative director in 2013, they had just moved into a new office space. It was really a great space; exposed brick and old-world timbers, reclaimed industrial fixtures and doors, and a fair amount of modern glass and Herman Miller.

Their previous branding elements were all focused around a Victorian dark fantasy motif. Very cool, but it was time for a change. I started brainstorming and mocking up logos and websites before I even set foot in my new office.

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After much exploration, I built out a presentation to sell my idea of the new Spark to the rest of the leadership team.

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The “hexbolt” took hold. The hexagon spoke to mechanics and building and work and the spark bolt represented the energy behind it all. It became vinyl. It became letterpress.

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It became signage. It became print ads. It even became coffee.

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And of course, it became the new website. Simple and responsive. Gritty and industrial in a roll-up-your-sleeves kind of way, yet approachable in its crisp modern usability.

agencyrebrand-web

Rebranding the agency and defining a new visual language across all its touch points was easily one of my favorite projects to date.

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